13 Systeme.io Profitable Sales Funnel Steps For Digital Products – Guide

In this blog post, I will guide you through creating a sales funnel for your digital products inside Systeme.io.

As an online entrepreneur, establishing an effective sales funnel is crucial for increasing your bankroll and enhancing customer experience. Planning and optimizing every stage of the entire customer journey, from prospect to customer within the sales funnel, is essential for successful conversions and revenue generation.

By following these steps, you can streamline your sales process, increase your average order value, and provide added value to your customers. Customer testimonials play a vital role in building trust and driving conversions, showcasing real-life examples of your product in action.

Join me as I take you through the key steps of creating an effective sales funnel that not only drives conversions but also brings long-term growth and profitability for your digital products.

Setting Up Your Sales Funnel Stages

It’s important to note that a successful sales funnel operates smoothly like a finely-tuned engine, where each of the sales funnel stages is carefully crafted to foster leads and transform them into customers.

In this step by step article, I will dissect the essential key elements that constitute a standard sales funnel for digital products.

Boost Your Sales with These Funnel Steps

Now lets dive in the steps that can bring in a bag. Sales reps can engage with potential customers and prioritize leads to focus on the biggest and best deals possible. Consider integrating these components in Systeme.io to optimize your sales potential and enhance the customer journey:

1. Order Form: The secure order form page where customers securely input their payment details to finalize their purchase.
2. Order Bumps: At the checkout stage, present a compelling, cost-effective supplementary product related to your main offering. This could be an audiobook version of your ebook or bonus downloadable templates that complement the core product. This can be setup on your order form. More on that here shortly.
3. Upsells: Post-purchase, propose an upgraded edition of your primary product with extra features and advantages. For instance, you may offer video tutorials alongside your ebook for a higher price.
4. Downsells: In case a customer is hesitant about the upsell, provide a discounted alternative of the premium product to improve the likelihood of making a sale. This offers your customers a more affordable price for the same offer as the upsell if you set it up that way.
5. Thank You Page: Upon completing a purchase, the confirmation page verifies the order and grants access to the digital product and any additional resources promised. This is the perfect chance to express your appreciation and offer extra value, like bonus materials or discount codes for future purchases. Utilizing sales funnel tools can further optimize the sales funnel process by identifying potential leaks and providing actionable insights for refining each stage.

Designing Your Digital Product Offer

Now that you understand the key sales funnel steps, let me share with you how to put together a compelling product offer.

Leveraging existing customers for referrals and repeat sales is crucial. Tracking the number of referrals received from existing customers can help you attract new clientele and understand how referrals are occurring.

Here, I will share an example to illustrate how to structure your offer, including a core product, enticing add-ons, and upsells:

Imagine you’re selling a comprehensive ebook titled “Hustlez Email Marketing Mastery” priced at $47.

• Frontend Offer: This is your core product, the “Hustlez Email Marketing Mastery” ebook for $47. This ebook provides valuable information and actionable strategies to help users excel in email marketing.
• Order Bump: As an enticing add-on during checkout, offer an audiobook version of the “Hustlez Email Marketing Mastery” ebook for $17. This caters to users who prefer audio learning or those who want to consume the content on the go.
• Upsell: After purchasing the ebook, present an upsell in the form of a video training titled “Email Marketing Automation Hacks” for an additional $97. This video training dives deeper with a step by step process in the technical aspects of email marketing automation, offering advanced strategies not covered in the ebook.
• Downsell: If a customer hesitates on the video training upsell, provide a discounted version priced at $57 of the same offer you presented in the upsell. Having this downsell in place shows if they dont snag it for that discounted price they will be missing out.

By structuring your offer with a core product, strategic add-ons, and tiered upsells/downsells, you deliver to different customer preferences and budget points, ultimately maximizing your sales potential.

How To Build Your Profitable Sales Funnel in Systeme.io

Systeme.io provides an easy plug and play interface for developing and overseeing your complete sales funnel. Understanding how the sales funnel works is crucial for converting potential customers into loyal ones. In this blog post, I will walk you through the key steps involved in building your profitable sales funnel within this platform:

Tracking and optimizing your sales pipeline is essential for measuring the performance of your sales process and ensuring better lead generation and conversions.

Set Up Your Foundation First

Here are the first steps to knock out before building out your sales funnel:

Identifying and engaging your target audience effectively is crucial for the success of your sales funnel. Personalized content and unique customer experiences can help in establishing authority in your niche and converting your target audience.

1. Signup With Systeme.io: This is the platform I use to create my sales funnels, landing pages, email campaigns, etc, and overall run my entire business. It’s free to signup, but the more funnels you create you would have to upgrade.
2. Purchase Your Domain: If you haven’t purchased a domain I highly recommend it for your digital product business. I recommend GoDaddy or Bluehost for your domain purchase. Feel free to browse around those are just the ones I stand behind.
3. Connect Your Domain In Systeme.io : Here is a guide sharing with you how to connect your domain inside of Systeme.io. Also, depending on where you purchased a domain simply type in google “how to connect my domain from xyz into systeme.io” and you will either find an article or video for that process.
4. Organize Your Digital Products: It is crucial to store your digital products in Google Drive. Its what I recommend you use to organize all of your digital products. Here are the steps you should take to save your digital products properly:

• Step 1: If you don’t have one yet, sign up for a Google account.
• Step 2: Visit Google Drive.
• Step 3: Create a folder named “products” in Google Drive.
• Step 4: Establish a folder with the name of your digital product within the “products” folder.
• Step 5: Upload the digital file(s) into the designated folder.
• Step 6: Right-click on the file or folder (if multiple assets are involved).
• Step 7: Select “Share” and ensure that under general access, “anyone with the link” is chosen.
• Step 8: Click on “Copy link” to share the link with others.

Set Up Payment Gateways In Systeme.io

Integrating PayPal and Stripe into your Systeme.io account enables you to accept various payment methods and currencies, providing flexibility for customers worldwide.

Here is a guide sharing with you how to do just that.

13 Step Guide To Building Your Profitable Sales Funnel

Setting up a sales funnel in Systeme.io involves several key steps. Here’s a detailed process for creating a sales funnel within Systeme.io:

Delivering targeted content at each sales funnel stage is crucial for guiding leads through different phases of the buying process, such as the decision stage and retention stage.

1. Log in to Your Systeme.io Account: Access your Systeme.io account using your login credentials.
2. Tag Your Digital Product: Hover over contacts in Systeme.io and you would see tags, click on that and add a tag with your digital products name. You can connect it to your funnel later in automation.
3. Navigate to the Funnel Section: Click on funnels on dashboard
4. Create a New Funnel: Click on the “Create New Funnel” or similar button to start building your sales funnel.
5. Enter Your Funnel Information: In this step enter your digital product name, your custom domain, choose “sell,” choose your currency, and click save.
6. Click on the funnel to get to the next step.
7. Choose a Funnel Template: Select a pre-designed funnel template that suits your objectives and industry. Systeme.io offers a variety of templates to choose from.
8. Customize Your Funnel Stages: Modify the template by editing each stage of the sales funnel. This includes designing landing pages, opt-in forms, sales pages, upsell pages, and thank you pages.
9. Add Elements to Your Funnel: Incorporate elements like text, images, videos, buttons, and forms to enhance the visual appeal and functionality of your funnel.
10. Set Up Automation: Configure automation sequences for email marketing, follow-ups, and customer interactions within the funnel. More on that here in a second.
11. Configure Tracking and Analytics: Implement tracking codes and set up analytics to monitor the performance of your sales funnel and optimize conversion rates. Here is a helpful resource of systeme.io with guides helping you setup almost anything you need help with.
12. Preview and Test: Review each stage of the funnel, test all links and forms, and ensure that the user experience is smooth and seamless.
13. Publish Your Funnel: Once you are satisfied with the setup, publish your sales funnel to make it live and start attracting leads and customers.

Sales teams can use lead scoring to prioritize leads and close more deals, allowing them to focus on higher-value contracts and not be tied down to responding to every lead.

Here is a free profitable sales funnel to give you a head start on your journey!

Set Up Automations For Your Sales Funnel In Systeme.io

Having a properly organized sales funnel is crucial, but for optimizing conversions and engaging customers effectively, it’s beneficial to integrate personalization and automation.

Systeme.io provides tools that enable you to customize the customer journey and automate responses according to user interactions in your funnel.

Email Automation For Your Profitable Sales Funnel

Just imagine sending a generic welcome email to all customers, regardless of their purchase decisions.

Wouldn’t you think it be more effective to personalize your messages? With Systeme.io, you can create automated email sequences triggered by specific customer actions:

1. Welcome Email: Automatically send a personalized welcome email after a customer buys your main product. With this email you can convey appreciation, provide instructions on accessing the product, and present supplementary resources.
2. Follow-Up Email with Bonus Materials: A few days post-purchase, send a follow-up email with valuable bonus materials related to the product, reinforcing its value.
3. Upsell Email: If a customer doesn’t opt for the upsell offer during checkout, send a tailored email highlighting the upsell product’s benefits and addressing any concerns.

In my opinion tailoring your email communication based on customer actions, you can nurture leads, boost engagement, and ultimately drive sales.

If you need help writing your emails leverage ai to help you! I personally like to use Voila.

Use Tags To Know What Customer Journey They Opted Into

To enhance personalization further, make use of Systeme.io’s tagging feature.

Apply tags to customers according to their purchases or interactions within the funnel. For instance, you might tag a customer who bought the “Email Marketing Mastery” ebook but didn’t opt for the video training upsell.

Subsequently, you can send a focused email campaign to this segment emphasizing the advantages of the video training.

Through utilizing tags, you can segment your email list and deliver highly personalized emails that align with their individual requirements and buying patterns.

Now let’s dive into to setting up automation rules for your sales funnel to deliver the digital products your selling.

Setting Up Automation Rules For Your Sales Funnel

Systeme.io allows you to create powerful automation rules that trigger specific actions based on user behavior within your funnel. Lets setup these powerful rules for your sales funnel step by step:

1. Step 1. Navigate To Your Dashboard: Hover over “contacts” and click on “tags.” Make sure you create a tag for your digital product, order bump, upsell, and downsell.
2. Step 2. Navigate To Your Dashboard: Hover over “automations” and click on “rules.”
3. Step 3. Click on create on the top right.
4. Step 4. Click on the plus button by triggers: Click on “tag added” and choose the tag you created for your digital product. Complete this process for your order bump offer, upsell, and downsell.
5. Step 5. Click on the plus button by action: Click on “send email” after it loads click on the plus button next to email. For this email it would be the email you generate to deliver the digital product your selling. (Front-end offer)
6. Repeat the steps for your order bump offer, upsell, and downsell.

Connecting Automation Rules On Your Sales Funnel

Now that you set up automation rules with triggers and actions, lets connect it to your sales funnel:

1. Step 1. Click on your funnel
2. Step 2. Make sure you are on order form
3. Step 3. Scroll down until you see “resources” and click on the +
4. Step 4. Click on tags and choose your tags
5. Step 5. Scroll down to price plan to enter your digital product details with price, etc.
6. Step 6. Once your down scroll down until you see “order bump” and follow the same process as previous steps for that as well.
7. Step 7. Repeat previous steps for upsell and downsell.
8. Step 8. Congratulations you should be all done setting up your sales funnel.

Polish Your Sales Funnel For Success

Once you’ve built your sales funnel in Systeme.io, it’s crucial to take a step back and refine it for optimal performance. Capturing the attention of potential customers and nurturing them through targeted email marketing is essential for a successful sales funnel. Here’s how to ensure your funnel is a well-oiled machine converting leads into customers:

Reviewing Your Sales Funnel

• Test the Journey of Your Customer: Walk through your entire sales funnel from the perspective of a potential customer. Is the navigation smooth? Are the calls to action clear and compelling? Are there any confusing elements that might deter someone from completing the purchase? Make adjustments to improve the overall user experience.
• Analyze Data and User Behavior: Systeme.io provides valuable data insights on user behavior within your funnel. Analyze metrics like click-through rates, conversion rates, and abandoned cart numbers to identify areas that need improvement.

Optimizing for Conversions (A/B Testing)

A/B testing is a powerful technique to continually optimize your sales funnel for better results. Here’s how it works:

• Test Different Variations: Create slight variations of specific elements within your funnel, like headlines, call-to-action buttons, or even page layouts.
• Track Performance: Systeme.io allows you to split traffic between these variations and track which version performs better in terms of conversions.
• Implement Winning Variations: Based on the A/B testing results, implement the variations that lead to higher conversion rates, continuously refining your funnel for optimal performance.

Promote Your Digital Products To Paying Customers On Social Media

Don’t underestimate the power of social media to drive traffic towards your sales funnel.

Promote your digital product and its benefits on relevant social media platforms.

Include compelling snippets and calls to action that entice users to click through and enter your sales funnel.

Keep in mind optimization is an ongoing process.

By continually monitoring your funnel’s performance and making data-driven adjustments, you can ensure it remains a powerful tool for generating sales and building a loyal customer base.

Conclusion

Keep in mind, in today’s market having a well-structured sales funnel is no longer optional especially if your trying to cash in a bag.

It’s essential for turning website visitors into paying customers, especially when selling digital products.

This comprehensive guide has equipped you with the knowledge and tools to create a profitable sales funnel using Systeme.io.

Remember, success doesn’t happen overnight.

By consistently monitoring your funnel’s performance, implementing A/B testing strategies, and refining your approach based on data, you can continuously optimize your funnel for even greater results.

So, are you ready to take the next step and build your own profitable sales funnel?

Utilize the knowledge you’ve gained, explore the powerful features of Systeme.io, and watch your digital product sales skyrocket!

If you have any questions please feel free to leave them in the comment section of this blog post.

I hope I was able to help you out today! Remember hustle hard today, so you can play hard tomorrow.

I’ll chat with you in the next article.